Shopify Email is a fine place to send the occasional campaign, and it’s free. But it’s intentionally basic: there’s very little real automation, no meaningful SMS, and no AI to do the work for you.

Sendflo keeps the simplicity but adds the automation that actually drives revenue — without charging you per contact.

Where Sendflo wins

Real automation, built by AI

Recover abandoned carts, win back lapsed customers, and welcome new buyers with multi-step email + SMS flows the AI builds from a single sentence.

Email and SMS in one flow

Alternate channels inside a single automation, personalized to each customer — something Shopify’s built-in email simply doesn’t do.

Still effectively free to start

Keep unlimited contacts at no cost and pay only when you send. You get far more capability without giving up the free-to-start advantage.

Where Shopify Email still makes sense

If all you ever need is an occasional one-off newsletter to your customers, Shopify Email does the job. The moment you want automation that brings shoppers back, Sendflo is the upgrade.